With Power and Efficiency, Ford F-150 Leads Light-Duty Pickup Trucks in V6 Sales

More than 57 percent of Ford Motor Company’s F-150  retail sales so far this year are powered by V6 engines – the highest six-cylinder engine mix in the industry since 1967 – and the company expects that trend to continue for the rest of the year.

V8 engines led truck sales for decades until recently.  Over the last three years, retail registrations of light duty pickups powered by V6 engines grew more than 600 percent and F-150 was directly responsible for 91 percent of that growth, based on Ford analysis of Polk retail registration data.  In 2013, Ford accounted for 78 percent of all V6-powered half-ton pickups, according to data from Polk, recently acquired by IHS.