A Robot with Feelings: Ford’s Sense of Quality, Touch Perfected by the RUTH Machine

You won’t hurt RUTH the robot’s feelings if you disagree with her, but it’s very difficult to prove your point given her opinions are backed up by mathematical evidence.

Thanks to the Robotized Unit for Tactility and Haptics (RUTH) machine, which arrived in North America earlier this year, Ford knows its 2013 Fusion has an interior that customers want.