Fun Fact - Study Shows Top Markets for Ford Vehicles

• Ford sales data shows which vehicle colors, options and powertrains are most popular on Ford, Lincoln and Mercury vehicles in the 22 top U.S. metropolitan areas
• Climate plays a key role in vehicle option choice. For example, customers in Phoenix choose the highest percentage of white vehicles; Denver residents buy the most four-wheel-drive and diesel vehicles; and Los Angeles and Miami are the top Ford convertible markets
• The data showed some regional quirks. Why are Detroiters so fond of V-6 power while Boston customers choose the highest percentage of four-cylinder vehicles?
• Ford uses knowledge of regional preferences to stock the right vehicles on dealer lots around the country for better sales performance and higher customer satisfaction