Thursday, October 22, 2009

“Drive One” Shifts Gears to Add Customer Reactions

"The growth and success at Ford relies on people - its employees, its customers and people who the company hopes to convert to customers. That’s one reason that the Drive One advertising campaign is expanding to include customers sharing their experiences with the newest Ford products.

One of the ways that these experiences will be shared is through a series of TV spots called “One More Reason.” These videos are of people sharing their thoughts and opinions about the new Ford cars, crossovers and SUVs. The comments are as real as the people who made them."

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